The state government’s Rs 15-crore Awesome Assam campaign to promote tourism has got off to a terrible start. After the logo controversy, they released a print ad which features Priyanka Chopra with a tagline “Naturally Wild. Kyon Ki Yeh Assam Hai”
Seriously?! Naturally Wild?!! Is Assam about Jungle and all?
Now see the Ad carefully
The photograph used here in this poster is the same photo of Priyanka Chopra from the press conference during the launch of Awesome Assam Campaign. The designer(?) just crop it and paste it here.
It really feels bad that we have an international celebrity promoting one of our best assets the Kaziranga National Park and we have just come out with this so called creative ad with the catchy tagline.. “Naturally Wild. Kyon Ki Yeh Assam Hai”
God bless Assam!
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