Assam tourism minister Himanta Biswa Sarma unveiled a new logo of Assam Tourism on last Sunday with the tagline “Awesome Assam”, aimed at promoting the state at a globally.
He said that the brand “Awesome Assam” will be promoted to reach out to maximum tourists across the globe and added that the uniqueness and cultural diversity of the state will be promoted like never before. He also added that the government has planned a single window clearance for film shooting in Assam.
But, The story doesn’t end here.. The new Logo is now on controversy. It failed to impress the viewers with its concept.
This is the Logo
Unimaginative description,clip art visuals, and a horrible font- the Assam Tourism logo looks like a school project. pic.twitter.com/TyTUFRSZjX
— sanjay sarma (@nick_sarma) September 6, 2016
This logo has been created by a Delhi based agency Square Brand Communication. The logo that depicts the one-horned rhino, world-famous Assam tea and the mighty Brahmaputra on one canvas comes with the ‘Awesome Assam’ punchline. But, it failed to impress the viewers with its concept.
But how much effort they put while constructing the logo
Simply type “Tourism Logo Vector” in Google and you’ll find the result!