How Bhool Bhulaiyaa 2 Revive Bollywood Post-pandemic?

Bhool Bhulaiya 2 opened to a staggering collection of 13.4 crores on its first day, which is an excellent opening. The ticket sales saw a significant increase through the week as initial reactions to the film hit social media. At the end of the seventh day, the box office collection stands at 90 crores and is expected to reach 100 crores during the weekend. In this article, we shall explore the social marketing strategies employed to create the anticipation and popularity surrounding the film.

Synopsis and cast, crew, and production

Bhool Bhulaiya 2 deals with Ruhaan Randhawa, played by Karthik Aryan, a con man posing as an exorcist who deals with a malicious spirit haunting the Thakur family. Bhool Bhulaiyaa 2 also stars Tabu and Kiara Advani in lead roles. The film is directed by Anees Bazme, who previously directed blockbusters like Singh is King and Welcome.

The much-awaited sequel to the 2007 blockbuster starring Akshay Kumar was first scheduled to release in the summer of 2020. However, due to the COVID-19 pandemic, the production was delayed multiple times before completing it in February 2020. Bhool Bhulaiyaa 2 is produced under the banner of the T-series.

Initial Reactions

People were initially skeptical about the sequel because Bollywood films that were released post-pandemic mainly were disappointing, critically and commercially. The original movie, Bhool Bhulaiya, directed by Priyadarshan, was considered one of the best films in Bollywood. Many people did not believe that its sequel would live up to its original.

Positive reviews have been pouring in ever since the film was released. The audiences have declared the movie a complete entertainer and a worthy sequel to the original. This performance is a massive surprise to the film industry since most movies that even starred A-listers struggled to perform well post-pandemic. Bhool Bhulaiya 2 is also Karthik Aryan’s highest-grossing movie of his career yet.

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Release date announcement and Teaser launch

Bhool Bhulaiya 2 has inspired a variety of innovative and remarkable marketing strategies to encourage the public to come to see the year’s biggest entertainer. The film is expected to be the highest-earning film of the year.

When the movie’s release date was announced last month, Instagram handles of T Series and the stars Karthik Aryan and Kiara Advani saw regular posts regarding the release date and trailer launch. Once the trailer was launched, it was top-trending on Instagram and YouTube.

Title Track

While teaser trailers were creating a frenzy on social media, T-series followed up with the film’s title track release. The track became a massive hit on YouTube and Instagram. As the song gained popularity, so did the challenges and dance covers. The creators created the #ZigZagStep Challenge on Instagram to encourage fans to recreate Kartik Aryan’s hook step from the dance routine.

For the first time in India, Roblox released a customized Bhool Bhulaiyaa 2 themed game; it was an incredible experience. A themed Bhool Bhulaiyaa 2 doors were put around the country, providing the audience with a one-of-a-kind experience. Many people shared reels and stories on Instagram to show their experience with the game.

The filmmakers have also collaborated with 47000 BC popcorns, FullyFilmy and Bewakoof for creating the film’s merchandise. A week after the film’s release, we can say that the buzz created on social media has paid off. Box office analysts expect Bhool Bhulaiya 2 to be the highest-grossing film of the year, possibly breaking many records set by other films in the past years. We are sure that this movie is the family- entertainer we have all been waiting for. Go check out the film if you already haven’t.

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